Vehicle wraps are all the rage these days! And why not? Whether commuting to and from work, driving to the store, sporting events, or just taking the kids to school/activities, you spend a tremendous amount of time on the road. Why not transform all this time driving into exposure of your business? Our halfwraps.com uses partial wraps to highlight your brand versus plastering your vehicle with advertising.
When you advertise on your vehicle, your message is right there for eyes to read. Studies show that depending on how much you drive your wrapped automobile and where you drive it, your brand can make thousands of impressions a day. Whether driving down the highway, maneuvering city streets or parked in a parking lot, put your vehicle to work for you.
Advertising versus Building Brand Awareness
Advertisements are everywhere. Many times you will see a funny commercial (a type of advertisement) and are left wondering what brand is behind it. This type of advertisement while entertaining makes it hard to drive sales. Whereas using your logo with relevant information helps to get people familiar with your company. Brand building is essential in today’s marketplace. One might consider full vehicle wraps a giant advertisement on your vehicle while partial wraps done right are more focused and help to build brand awareness without drowning it with other information or services that you perform.
Great Marketing
What other form of advertising reaches nearly every person in your market? Radio and television ads only reach people who tune into that particular channel. Newspaper and magazine readership is waning in this digital age. Face it, everybody travels whether walking, driving or riding. Everybody has to get to and from work, and buy groceries, etc.
Billboards only reach those who are traveling in a certain direction. If when reading a billboard a person misses part of the message, they will have to wait until the next time they travel that direction. By advertising with vehicle graphics, your message travels with you. There is plenty of time for people to notice and read your information. After all, when driving you are looking at what is directly in front of you, to the side or behind you. Billboards are in the sky (or off to the side) not where your eyes are. Why not put your company name, brand and message right where people can see it, using vehicle graphics?
Look of Your Vehicle
The drawback of a full vehicle wraps has got to be the ability to identify with your vehicle. After all, when you went shopping for your current vehicle did you tell the salesman you are looking for a Ford F150 or did you say, “I want something with the most surface area for my mobile billboard.”
Or consider the following…
So you are gonna pick up some friends for dinner after work. Do you tell them to look for the silver Camry or green advertisement on wheels?
The point being, we identify with the vehicle we drive. There is a certain characteristic about the automobile that is captivating. When you hide all your vehicle behind a large sign for your business, you lose your identity in a way. Granted you quickly take on a new identity.
What if you could have an attractive advertisement for your business and preserve the look of your car that is uniquely you? Halfwraps, the idea of of using partial wraps can cover as little or as much of your beautiful
vehicle as you want. Our extremely talented art department will make your logo or message pop on your specific automobile without hiding it.
Cost
Many people think of wraps being expensive. While it can be expensive to have your (full) wrap professionally installed. It takes a lot of skill and equipment to wrap all the contours of your specific vehicle. With this professional skill comes a hefty price. However, when you use smaller stickers for certain panels or locations on your vehicle and not across many, the level of skill needed isn’t as high. With our detailed installation videos, one can learn to install their own halfwrap. Without the skilled labor, the cost is much less.
Inquire about a halfwrap for your vehicle today!
For more articles to aid in your purchasing decision, please check our other blog posts including this one about installing your own vehicle graphics.